Walking the African Journey Welcomes You
Who We Are
WALKING THE AFRICAN JOURNEY IS A 100% Black owned development agency, that started in youth development work and evolved into a fully fledged service agency.
Our vision is to be the leading provider of Pan African strategic brands , businesses & individuals that compete at a global stage.
We work with brands and tell an African story of success in economic development.
We are skilled in handling end to end 360, expertly tailored solutions that are strategically aligned to you company or individual needs.
We Put Your Needs First
Our Services
Walking the African journey prides itself in offering the services from media & marketing strategies, financial planning , socio-economic development, Access to funding , product development Multimedia production , corporate & commercial events
PR STRATEGY
Every business requires strategic communications between themselves and their audiences. We aid brand in implementing relevant and effective communication for its clients, employees , stakeholders and investors. We offer these services
INFLUENCER MARKETING
Influencers are drivers of powerful and successful campaigns. However the correct use of the relevant influencer for a campaign is what distinguishes a well executed campaign from an average one. We assist brands to identify the trendy and relevant influencers, curate tailor made strategies for influencer marketing.
MULTIMEDIA PRODUCTION
QUALITY CONTENT IS KING. We have our in house , photographers, videographers and DPOs who are well versed in production of content for our various client across board.
PRODUCT DEVELOPMENT AND REVIEW CAMPAIGNS
With the advent of new products on the market always , aid our clients to develop, their products into competitive products online or on the shelves. We also have a community of product lover that give feedback and review of products before they hit the shelves. We also run focus group and surveys for our clients.
BRAND ACTIVATIONS
These are offline , physical engagement, activations that ensure that all targeted audiences are reached. Current and potential clients get an opportunity to interact with products and services of brand. Our activation are experiential marketing.
SMALL BUSINESS DEVELOPMENT
We have partnered with startup and entrepreneurial support corporates to assist strat ups with funding , development and growth. We consult for small business and ensure they access holistic assistance in growing their business into successful companies.
Media
WTAJ is skilled in handling 360-campaigns: conceptualizing and events; activations; social, digital and influencer marketing strategies; and PR campaigns. We Specialize in understanding cultural & behavioral patterns of the South & East African Audience and tailor make strategies to development relevant experiential brand campaigns & successful business models. We also offer talent management, partnering with current must-see influencers and personalities to grow their brand and keep them doing the work that they love.
